7 imperatives for moving your customer experience to the next level
If your customer measures (CSAT, NPS, etc.) have hit a plateau, you might need to start thinking about your customers in a whole new way. Colin Shaw, founder of Beyond Philosophy, has published a new book to help you do that. 'The Intuitive Customer: 7 Imperatives for Moving your Customer Experience to the Next Level' delves into the psychology behind why customers act and make decisions the way they do. In this episode, Colin reveals how this knowledge can start moving those measures in the right direction.