Simplicity: The key to E-commerce growth for Shannon Davenport and Esker Beauty

Welcome to a special episode of Interact’s Grow Podcast, Founder Insights with Interact CEO Josh Haynam. Today, we're excited to have Shannon Davenport, the founder and CEO of Esker Beauty, joining us. Esker Beauty, launched in 2018, is a testament to Shannon's vision of creating a brand that offers clean, safe products that nourish the body and elevate the way we care for it. 

In this episode, Shannon shares her unique entrepreneurial journey from being a trend forecaster in New York City to launching her own beauty brand. She discusses the challenges and strategies of breaking into the saturated e-commerce market, the importance of uniqueness and education in product marketing, and the shift to a more data-driven approach in uncertain times. This insightful conversation sheds light on the paths to success in e-commerce, innovation, and the real impact of personal branding and market understanding. Stay tuned as we delve into the world of beauty and entrepreneurship with Shannon Davenport.

Learn more about Esker Beauty: https://eskerbeauty.com/



Om Podcasten

Every business owner has a story. A story of how they created their own career, how they took their knowledge and experiences and carved out their own place in the world. This is a podcast about those stories, with our host Jessmyn Solana. We talk about how people just like you and me have owned what they know is special about themselves and turned it into successful companies. Learn more about Interact at: https://www.tryinteract.com/