Turning a Side Hustle Into a Full-time Business with Martina Abrahams Ilunga

Martina Abraham Ilunga’s story begins in 2016. She had recently moved from the East Coast and was living in the Bay Area at the time. Martina was working in sales and marketing at tech giants like Google and Square—but being in the Silicon Valley gave her an itch to start something of her own.Martina and her now husband were taking a stroll around Lake Merritt in Oakland, CA when she began asking about his life growing up in South Africa. With her phone set on record, Martina soon knew exactl...

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Conversations about human connection in marketing. We dive deep into psychology and motivation with experts from all disciplines of behavioral science. The goal is to uncover how we can make our marketing uniquely human and connective, build great businesses, and stay empathetic throughout.