106. NEW Instagram feature: trial reels (everything you need to know + is it worth your time?)

In this episode, I'm sharing everything you need to know about the new Instagram feature, Trial Reels. I dive into the tests I did with Trial Reels and share my opinion on whether it's worth your time. I'm also sharing a quick and raw update on what's happening in my life. Trial Reels is a new Instagram feature where you can post a Reel that doesn't get shown to your followers or appear anywhere on your feed, Reels tab, or your account. Its purpose is to do a trial run of your content so you can see how people who don't follow you interact with it, and then you can decide if you want to share that content with your audience. In today’s episode, I cover:How Trial Reels is only for posting reels, not posts or carouselsHow posting a Reel currently works, and what is different with Trial ReelsThe results I've seen from testing different pieces of content in Trial Reels vs. ReelsWhy Trial Reels specifically target people who aren't following youHow many Trial Reels I've posted, and how many followers I've gained from themHow long my test trials took to gain any tractionWhat kind of Reels perform bestWhy your content still needs to make it to your feed for the audience you've already grown, regardless of how it does in Trials Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/02/11/instagram-trial-reels/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

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Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!