112. The number one reason why your business isn't scaling

In today's episode, I'm discussing the number one reason why your business isn't scaling, and that's tracking your business metrics.While it is possible to grow without tracking numbers initially, sustainable scaling requires detailed metric analysis. At my current business level, most of my time is spent analyzing numbers, experimenting, and optimizing rather than creating new content.Check out my Scalability program, which is open for enrollment until March 31st at 10 PM MT!In today’s episode, I cover:Essential metrics businesses should trackWhat traffic-to-offer conversion rates should look likeHow opt-in form conversions worksWhat tripwire conversion rates look likeWhat upsell conversion rates should be  Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/03/25/why-your-business-isnt-scaling/ Resources & Links:ScalabilityClickUpThe Online Blueprint150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templates

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Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!