67. Navigating the Modern Remote Workplace ft Ruth Burr Reedy
On Ep. 67 of iPullRank's Rankable Podcast, Garrett Sussman hosts Ruth Burr Reedy, Vice President of Strategy at Upbuild, to discuss the topic of how navigate the modern remote workplace.Ruth Burr Reedy is the Vice President of Strategy at UpBuild, a fully-distributed marketing agency specializing in technical SEO, advanced web analytics, and whole-funnel technical marketing strategy. In the 15+ years Ruth has been working in SEO, she's worked at agencies, as an independent consultant, and in-house, including a stint as the Head of SEO at Moz.We’re all still figuring out how to manage in a remote work environment as more organizations have fully embraced that they’re not going back to the office. What’s working for SEO teams that are connecting in slack channels, email, and Zoom meetings? Can asynchronous communication thrive across a distributed SEO team? We talked to Ruth Burr Reedy about what she’s experienced and how she’s found strategies and managing techniques that are helping her teams thrive. In this episode, we also covered:Making recommendations your clients will actually implementBuilding and managing a remote teamDefending work/life balance when you work from home (especially as a parent)How the pandemic has changed agency/client relationships