72. Earn Brand Authority With Topic Clusters ft Chima Mmeje
In episode 72, Chima Mmeje of Zenith Copy explains her perfected approach to topic clusters.Topic clusters are a content strategy that drives organic traffic by earning authority for an entire topic by developing and publishing interconnected content that covers a variety of subtopics and uses internal linking to cluster them together.[0:00] Intro[2:53] Twitter vs Linkedin[3:56] Rank Something: Favorite thing to cook[5:07] Success with Topic Clusters[6:33] How to review articles[8:36] What’s a realistic approach to Content Strategy?[10:01] Combining Articles vs Topic Clusters[12:14] How to approach auditing for internal links?[14:13] How to identify content gaps and make suggestions?[17:00] Should you target ZERO volume keywords?[21:27] Rapid Fire RankingsReferenced episode of Agency Ahead: https://bytraject.com/blog/chima-mmeje-topic-clusters-seo/