80. In-house SEO: The Glue of Your Marketing Team ft Areej AbuAli
In episode 80, Areej AbuAli Head of SEO at Papier stops by to chat about the strategies, wins, and challenges that an in-house SEO team can experience.We discuss how to foster relationships within an organization to ensure things are getting done and what you can do to navigate relationships with different departments to keep resources flowing.Areej also shares her thoughts on Google’s new Helpful Content Update and gives her prediction of what online shopping will look like this holiday season.(0:00) Intro(1:35) In-House SEO Misconceptions(2:41) Advantages & Disadvantages of In-House SEO(3:56) Biggest Challenges in In-House SEO(5:19) Winning the Fight for Resources(6:38) Developing Relationships with Your In-House Team(8:40) Helpful Content Update(10:21) Can You Trust Google?(11:53) SEO is Always Changing(13:30) How Do You Help Each Department In Your Organization(15:33) How Does Seasonality Impact SEO?(17:00) Consumer Behavior This Holiday Season(20:10) How To Manage Up as an In-House SEO(22:30) Advice For Working With An Agency(25:20) Rapid Fire Ranking 🔥Rank your best SEO marketing win:We de-indexed about 70% of our website once, which was insane, but actually we got massive gains from it.Rank your Top 3 SEO tools:Screaming FrogSitebulbGoogle Search ConsoleRank your best SEO trick or tactic:To be honest, spending a whole lot of time on the website. Going through the navigation. Creating it as a user.Rank what you love most about SEO as an industry:It’s always changing. It never gets boring.Rank the top 1-3 SEO or Marketers that you most look up to:Aleyda SolisHannah SmithRoxana StinguRank your number one cause/charity that you want to promote:Women in Tech SEO