Big Brand Link Building in the Age of Generative AI ft Jeremy Moser - Episode 106
In episode 106, Jeremy Moser stops by the show to share some insight into how link building for large brands is evolving in the era of generative AI.Jeremy discusses how Google is valuing links as a ranking factor and whether purchasing links is a sustainable strategy in 2023.We also dive into whether big brands really need link building to have success in the SERPs.(0:00) Intro(1:33) uSERP’s Approach to Link Building(2:54) How Much Value Does Google Place On Links(5:46) Content Syndication Links(8:22) Is Paying For Links Sustainable?(11:34) Does Link Building Matter for Big Brands?(13:32) Quality vs Quantity of Links(15:25) How is Generative AI Impacting Link Building(17:07) Will Citations Be Integrated Into LLMs?(18:31) The Future of Search Hot Takes(19:49) Rapid Fire RankingsRank your top anything:• Hawaii• The ocean• TequilaRank your best SEO marketing win:Increasing a brand new fintech startup's traffic from 0 to 70,000 monthly visits in a hyper-competitive consumer fintech space..Rank your top 3 SEO tools:• Ahrefs• Semrush• Screaming FrogRank your best SEO trick or tactic: Digital PR driven content marketing to scale top quality backlinks.Rank what you love most about SEO as an industry:• Link building/pr• Content strategy• Technical SEORank your top 1-3 marketers:• Seth Godin• Ann HandleyRank your best SEO learning resource: learningseo.ioRank your top cause or charity:Wounded Warrior Project