Building Out Your SEO-Driven Content Strategy ft Jacob Clarke
In episode 111, Jacob Clarke of NerdWallet stops by for an insightful discussion exploring the key elements of a successful SEO content strategy.Jacob shares the most important factor to prioritize in your SEO content strategy and practical tips on how to get started effectively.We discuss clear communication with stakeholders and finding the right balance.We also explore valuable techniques for ensuring your content demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) and the role of structured data plays in enhancing these qualities.(0:00) Intro(3:21) The Most Important Thing to Get Right in Your SEO Content Strategy(5:19) How to Get Started With Your SEO Content Strategy(7:43) How to Speak to Stakeholders(9:13) In-house vs Agency(10:27) Fluid vs Rigid Strategy(12:46) Refreshing High Ranking Content(15:20) How to Sell Content Internally(20:23) How to Ensure E-E-A-T is Baked Into Your Content Strategy(22:33) The Role of Structured Data in E-E-A-T(24:16) The Future of Structured Data(26:00) Rapid Fire RankingsRank your top anything:Spider-Man: No Way HomeAvengers: Infinity WarCaptain America: Civil WarRank your best SEO marketing win:Earned high-DA backlinks by creating an updated statistics page before a competitor.Rank your top 3 SEO tools:SemrushScreaming FrogGoogle search resultsRank your best SEO trick or tactic:Looking at all the keywords a URL ranks for in the top 3 to learn the total search potential of a topic, instead of just a single keyword.Rank what you love most about SEO as an industry:The SEO Community on LinkedIn.Rank your top 1-3 marketers:Matt DiggityEli SchwartzMarie HaynesRank your best SEO learning resource:Youtube & LinkedIn.