Let's Get Phygital: The Mistakes Brands Make in Web3

It's Web3 Wednesday on why transferring brand loyalty from the physical to the digital world is anything but guaranteed. Web3 is a new frontier for traditional brands, and according to Calvin Chan, founder and CEO of Legitimate, many are going about it the wrong way. He speaks to Elaine about what works and what doesn't when it comes to bridging brand loyalty into the digital world, and how Legitimate is working with real world clients on this — including a "phygital sneakers" collaboration with Puma and Jay-Z's Roc Nation. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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The world is changing faster than ever before. This comes with life-changing opportunities but also unprecedented challenges. In The Journeyman, I talk to the greatest minds at the nexus of macro, crypto, and technology to figure out exactly what the Exponential Age means for us all. I uncover the big trends, potential investment opportunities, and economic risks and rewards, and ask the big questions on how this impacts us, our businesses, and our societies. Brought to you by Real Vision.