Welcome to Series 3, Episode 9 of Raw Talent, where we are back in London sneaking a peek behind the scenes at emerging menswear brand Basic Rights with MD Jack Gove. Basic Rights was founded in New York and launched in Electric Lady Studios in 2016 by guitarist Freddie Cowan of The Vaccines, before relocating to East London in 2018. They believe in style combined with fabric, fit and finish. Ethical transparency and sustainable practices are at the forefront of the brand's values in creating elevated essentials, designed as off-duty uniforms for modern creatives. The message is about getting the basics right.