EP149: Using Maverick To Deliver Ecommerce Personalisation With AI-Generated Videos
Personalisation covers a wide range of ecommerce use cases. Often it's discussed in the context of product personalisation, that is refining the products shown to shoppers on websites and via digital marketing channels like email based on their user profile, what they've previously bought and browsed. Increasingly, ecommerce teams are looking for ways to provider deeper personalisation of the shopping experience to reward customers and encourage greater loyalty, in other words improve retention rates. In this ecommerce podcast, we explore how Maverick is helping ecommerce retailers get results by delivering personalised video at scale using its AI platform. Maverick enables retailers to record a single customer video, then personalise based on name, and distribute to its customers via email marketing. Maverick also plans to roll-out its tech to additional distribution channels like SMS and WhatsApp, and enhance the elements in the video its customers can personalise e.g. which product they bought. Listen to co-founders Debarshi and Eitan explain why they launched the platform, how retailers are using it and where they see AI-driven personalisation in ecommerce headed.