EP157: How Ecommerce Teams Use The Yotpo Marketing Platform To Increase Customer Loyalty and LTV

In this ecommerce podcast, James interviews Erin Twyman, Senior Manager for Learning & Enablement, and Itay Vladomirsky, Director of Partnerships, at customer marketing platform Yotpo. Erin and Itay share insights on how ecommerce teams make use of the Yotpo platform ecosystem to automate customer campaigns, including customer reviews, SMS marketing and loyalty programs. They also explain how the new Subscriptions product for Shopify merchants works and where the future roadmap focus is heading into 2023.

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Weekly ecommerce strategy, CX & technology podcast hosted by two experienced digital consultants, James Gurd and Paul Rogers. Featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions. Sponsored by Centra & Grebban. Previously know as Re:platform. We provide the answers to help you get the most from your ecommerce strategy and tech stack. Our episodes will help you understand the ecommerce landscape, plan for revenue growth and deliver performance improvements. And they're fun!