EP170: Centra CEO and Co-Founder on Go-To-Market Strategy, Product Focus & Roadmap

Centra is an API-first ecommerce platform that is focused on helping fashion & lifestyle brands expand into new markets and win global customers. It is growing in the UK based on a solid reputation in Europe with an impressive brand roster including Stronger, Sandqvist and Nudie Jeans. The platform is headless by design and boasts impressive native capabilities and ecommerce tooling including multi-storefront with international tax and duty handling, robust order management flows and a lightweight PIM geared to fashion and lifestyle brands. We've been fans of Centra for a while and see 2023 as the year when it starts to get more traction with UK customers. In this episode we interview CEO and co-founder Martin Jensen on Centra’s current go-to-market strategy, its core products focus and future releases, as well as how the pricing model works.

Om Podcasten

Weekly ecommerce strategy, CX & technology podcast hosted by two experienced digital consultants, James Gurd and Paul Rogers. Featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions. Sponsored by Centra & Grebban. Previously know as Re:platform. We provide the answers to help you get the most from your ecommerce strategy and tech stack. Our episodes will help you understand the ecommerce landscape, plan for revenue growth and deliver performance improvements. And they're fun!