EP172: Ecommerce Product Discovery Trends & The Shift To AI-Driven Personalisation, with Attraqt
In this episode we sit down with Attraqt Chief Strategy and Innovation Officer, Nicolas Mathon, and VP Go-To-Market, Imran Chaudhary to explore the cultural shift to AI-driven personalisation and operational challenges doing product discovery at scale. Ecommerce has evolved to stop talking about search, browse, recommendations and personalisation separately and now the focus is on product discovery, which cuts across all these disciplines. As search, merchandising and recommendations merge to deliver personalisation across the user experience, product discovery engines play a key role in driving product engagement and conversion. Attraqt is the convergence of Fredhopper and Locayta. They have an impressive customer base including ASOS, Fanatics, Selfridges and Screwfix so have a wealth of knowledge from real world projects.