EP192: Getting Your Ecommerce Marketplace Data Right & Selling Effectively, with eCommeleon
More than 40% of online spending post-pandemic is taking place on ecommerce marketplaces, according to Wunderman Thompson's Commerce Future Shopper Report. Marketplace platforms have been instrumental in the creation of new ways online buyers and sellers connect in a global marketplace, enabling seamless transactions for small businesses and large alike. Selling on marketplaces brings its unique challenges, as each has its own processes and product data requirements. In this episode we talk to marketplace commerce specialist eCommeleon, sharing advice on how to approach marketplace selling and how their platform reduces manual effort and improve data quality.