EP216: Maximising Inventory Availability: Fixing In Stock Not Online Product Issues, with Sweft Founder & CEO
Grab your chance to learn from Michael Robinson, the ecommerce retail leader who launched and grew Anthropologie.com into a $200m+ online retailer, and James Brooke, ex-founder and CEO of Amplience, who scaled them into a market leading global DXP. In this episode we cover a hugely important topic, one that affects pretty much all retailers: maximising inventory availability online. Getting stock online is harder than it seems! For many businesses, siloed processes and technology result in inefficiency and slow down the speed to market for new products and range launches. Not to mention the sheer number of spreadsheets and manual effort involved to move products from one stage to the next. The longer a product remains offline, the greater the margin loss because the window of full price opportunity shrinks. In this episode, we share the combined experience of two ecommerce leaders who are helping ecommerce retailers improve automation and join the dots to speed-up product launches and minimises the number of products that are in stock but not available to buy on the website.