EP222: Strategic View on Shopify's Hydrogen Headless Framework, with CommerceUI CTO Michal Klim

Not another chat about headless! Don't worry, this podcast is packed with practical advice to help you better understand Shopify's headless solution and its relevance to ecommerce merchants. We’ve heard from some ecommerce teams that it’s not crystal clear what the role of Hydrogen currently is, with frequent improvements to OS and Liquid making them question why a headless approach is needed. We see a long-term future of the Hydrogen / Oxygen stack and, alongside this, theming becoming more low code to help businesses who don’t have custom front-end needs to self-serve more effectively. Although we’ve spoken quite a bit about headless commerce, we’ve never had a practical discussion around using Shopify’s Hydrogen to explore the genuine pros and cons. Given the surge in popularity of Shopify, it’s the right time to focus on this. To give you the best advice we’re talking to Michal Klim, CTO and Co-Founder at CommerceUI, who has worked with a wide range of customers implementing Shopify solutions. Any questions, please let us know via LinkedIn or using the form on our website https://replatform.fm

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Weekly ecommerce strategy, CX & technology podcast hosted by two experienced digital consultants, James Gurd and Paul Rogers. Featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions. Sponsored by Centra & Grebban. Previously know as Re:platform. We provide the answers to help you get the most from your ecommerce strategy and tech stack. Our episodes will help you understand the ecommerce landscape, plan for revenue growth and deliver performance improvements. And they're fun!