EP242: 10-Minute Masterclass: How To Run An Ecommerce Cart Abandonment Program

70.19% is the average documented online shopping cart abandonment rate. Every ecommerce site has abandoned carts, and trying to recover them is every ecommerce team’s obsession (well, it should be). In this video short, we talk you through a recommended 3-phase approach to abandoned cart email programs and the role of SMS reminders in the process. Having done this for a few brands, our advice (which should be tested of course!) is: Don’t discount immediately, focus on customer service & USP prompts Send the first email within 1hr Send the second email +24 hrs and remind people stock isn’t reserved (if it is, tell them how long for to create urgency) Send the second email +48 hrs and now test an incentive to complete the order (doesn’t have to be a discount, could be free shipping) And most importantly, don’t take my word for it 🙂

Om Podcasten

Weekly ecommerce strategy, CX & technology podcast hosted by two experienced digital consultants, James Gurd and Paul Rogers. Featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions. Sponsored by Centra & Grebban. Previously know as Re:platform. We provide the answers to help you get the most from your ecommerce strategy and tech stack. Our episodes will help you understand the ecommerce landscape, plan for revenue growth and deliver performance improvements. And they're fun!