Episode 18: Paid Media Best Practices for Platform Migration with Scott Wright

In our 18th episode, we're joined by Scott Wright (Paul's colleague at Vervaunt) to talk about best practices for paid media when moving eCommerce platform. We cover general involvement & timings for paid media representatives, core considerations around data feeds, tracking and site structure, web analytics and more!

Om Podcasten

Weekly ecommerce CX and technology podcast hosted by two experienced digital consultants. Featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions. Sponsored by Patchworks. We provide the answers to help you get the most from your platform and technology stack. Our episodes will help you understand the ecommerce tech landscape, plan for revenue growth and deliver performance improvements. And they're fun!