Episode 49: The Role of a Customer Engagement Platform With Emarsys

In our 49th episode, James and Paul are joined by Zach Hemmant-Low (Sales Director at Emarsys) to talk about the increasing need for a broader CRM / customer engagement platform in eCommerce. We ask a number of questions about the Emarsys platform, core requirements for systems today, extending the platform via APIs, integrations and the growing importance of personalisation at different levels.

Om Podcasten

Weekly ecommerce strategy, CX & technology podcast hosted by two experienced digital consultants, James Gurd and Paul Rogers. Featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions. Sponsored by Centra & Grebban. Previously know as Re:platform. We provide the answers to help you get the most from your ecommerce strategy and tech stack. Our episodes will help you understand the ecommerce landscape, plan for revenue growth and deliver performance improvements. And they're fun!