Episode 79: Improving Your Omnichannel Customer Experience, with David Williams & Graham Broomfield
Retail has taken a battering through the pandemic but omnichannel remains as important as ever to ecommerce; for example in the US Curbside Pickup grew by more than 300% in 2020. What drives results? What do customers really want? What are the common issues omnichannel businesses need to understand? For our 79th episode, we’re talking to two highly experienced omnichannel ecommerce directors who have a wealth of practical learning from a wide range of leading brands including Aspinal, Ugg, LK Bennett and Crew Clothing. David Williams, Director at DHW Digital, and Graham Broomfield, Chief Omnichannel Officer at Neve Jewels Group, share insights on a wide range of topics including people, process and technology.