Episode 88: Ecommerce Trading & Merchandising with Boden's Digital Trading Manager

In this episode we discuss ecommerce trading & merchandising challenges, strategy, tactics and technology with Kat Richardson, Boden's Digital Trading Manager. Kat has a wealth of ecommerce trading experience in Fashion & Jewellery and shares her insights on how to handle trading for large product catalogues, campaign planning & execution, the impact COVID has had on trading teams and how Boden uses AI/ML tools to drive product merchandising. 

Om Podcasten

Weekly ecommerce strategy, CX & technology podcast hosted by two experienced digital consultants, James Gurd and Paul Rogers. Featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions. Sponsored by Centra & Grebban. Previously know as Re:platform. We provide the answers to help you get the most from your ecommerce strategy and tech stack. Our episodes will help you understand the ecommerce landscape, plan for revenue growth and deliver performance improvements. And they're fun!