Episode 89: How A Viral Photo Accelerated Ecommerce Growth for Roman Originals
Getting a viral hit is every brand's dream: it creates a snowball of publicity and raises the brand profile online and offline. However, big spikes in publicity also presents challenges. When a high profile event accelerates ecommerce sales, it also has operational implications. In this podcast you'll discover the short and long term impact of The Dress for its owner, Roman Originals, and how it led to them migrating to Remarkable Commerce's SaaS platform. For our 89th episode, we're joined by Roman's Head of Ecommerce, Ian Johnson, and the Head of Product from their ecommerce technology partner, Remarkable Commerce.