How to elicit positive behavioural change by engaging creatively and emotionally

How Heather and Chase are eliciting positive behaviour change in kids and their parents by engaging with them creatively and emotionally EPISODE 02 SUMMARY - HEATHER DAHL AND CHASE CUNNINGHAM ———————————————— We talk with Heather Dahl and Chase Cunningham, co-founders of The Cynja, a comic series created with the aim of “[engaging] children… To teach them how to make smart choices [when they encounter the internet], practice online security, and enable privacy protection as they practice cyber security in their digital lives.” Heather and Chase bring a variety of work experience to the area of cyber security awareness and education and seek to bring a fresh, entertaining perspective to an otherwise drab communications M.O.  “…Sometimes in our families, it’s our kids that are educating the adults on the world that’s out there, and we can’t underestimate the role of comics in this sense for kids in educating all of those that are around them that may not be as digitally savvy as they are.” In this episode, Bruce, Heather, and Chase discuss how creativity, emotion, and excitement are necessary ingredients in cyber security awareness/education materials, especially if the aim of those materials is to elicit engagement and behaviour change from an audience. In the same vein, they also discuss the power that lies within communication efforts that take into consideration the way a certain group of people speaks and engages with their world.  “And if you look to the world of marketing for example and how organizations market their products and services, and what’s the brand, there IS some of that excitement…If you want to sell a product, you connect with people on an emotional level.”   PROJECTS AND RESOURCES MENTIONED: The Cynja - https://www.cynja.com/  The Analogies Project - https://theanalogiesproject.org/   CONNECT WITH Heather and Chase: Twitter - https://twitter.com/TheCynja  Facebook -https://www.facebook.com/thecynja  Pinterest - https://www.pinterest.com/thecynja/    Thank you for listening! Please subscribe to the podcast in iTunes, and if you enjoyed this interview, please share with your friends and colleagues and leave a 5 star rating and review. Thanks for listening. Bruce & The Re-thinking the Human Factor Podcast Team

Om Podcasten

Welcome to the Re-Thinking the Human Factor podcast. It’s a podcast for information security professionals, where we will be asking our guests to share thoughts and insights on security awareness, behaviour and culture. Our guests come, predominately, from outside of the security industry. They all specialise in elements of awareness, behaviour and culture, or they have effectively tackled similar challenges, in their own industry or careers. The one thing that unites them all is their willingness to share their experience in the hope it might give our audience food for thought.