Marketing Strategy Applied To Cyber Security with TERRY O’REILLY.

Marketing Strategy Applied To Cyber Security with TERRY O’REILLY   TERRY O’REILLY joins us for Series 3, Episode 10 of the Re-Thinking the Human Factor Podcast. Join us as we delve into the brilliant marketing mind of our guest so we can apply this understanding to our industry of cyber security and awareness.   Terry O’Reilly is the host of CBC Radio's Under the Influence. Co-Founder of The Apostrophe Podcast Company. He is also an engaging speaker and author to boot, with over 35 years of experience as an adman. He discusses the bigger issues of marketing and how it affects the public.   But most of all, Terry connects the dots when it comes to pop culture, human nature and the numerous gales and undertows that effect communication. Sprinkled, of course, with the humour required to deal with it all.    AS YOU LISTEN TO THE EPISODE, IF YOU FIND YOURSELF WANTING TO IMPLEMENT SOME OF THE INSIGHTS YOU’RE GAINING BUT YOU FEEL YOU NEED A LITTLE HELP, PLEASE DO GET IN TOUCH WITH ME AT: iwanttoknowmore@re-thinkingthehumanfactor.com     JOIN TERRY O’REILLY AND BRUCE HALLAS AS THEY DISCUSS: Marketing, and its application to cyber security and awareness. Shish Kebab Theory. The long game of cyber security awareness and training. Strategies for effectively marketing cyber security campaigns. How to gain an understanding of your target audience. Are people gathering data frequently enough? Understanding and aligning your company’s values with your cyber security goals        RESOURCES AND TOPICS FOR FURTHER STUDY This I Know - By Terry O'Reilly The Analogies Project   MORE ABOUT TERRY O’REILLY: LinkedIn Company LinkedIn Page Under The Influence Podcast     Please subscribe to the podcast in iTunes, and if you enjoyed this interview, please share with your friends and colleagues and leave a 5 star rating and review.   Thanks for listening and sharing.   Bruce & The Re-thinking the Human Factor Podcast Team

Om Podcasten

Welcome to the Re-Thinking the Human Factor podcast. It’s a podcast for information security professionals, where we will be asking our guests to share thoughts and insights on security awareness, behaviour and culture. Our guests come, predominately, from outside of the security industry. They all specialise in elements of awareness, behaviour and culture, or they have effectively tackled similar challenges, in their own industry or careers. The one thing that unites them all is their willingness to share their experience in the hope it might give our audience food for thought.