E56 - WINEing · Moshé Weizman

For Episode 56, we explore the wine industry from a unique perspective, focusing on entrepreneurship rather than winemaking. We are honored to welcome Moshé Weizman, the co-founder and CEO of WineIng, a groundbreaking start-up based in Tel-Aviv. WineIng is a digital platform that uses smart flash group buying, acting as a Direct-to-Consumer (DtC) enabler, empowering merchants and buyers to sell and purchase wine more effectively, together. In this episode, we will not delve into topics like second fermentation, malolactic fermentation, or vineyard pest control. Instead, you will be introduced to a simple yet ingenious concept that has the potential to disrupt the wine market significantly. For more information about our Podcast, visit us on the web:  https://readbetweenthewinespodcast.com  Follow us on Instagram:  https://www.instagram.com/betweenthewinesmedia  Connect with us on LinkedIn:  https://www.linkedin.com/company/read-between-the-wines     

Om Podcasten

Read Between the Wines Podcast is not really a podcast, it’s a repository of stories from the wine world. It is focused on the narratives behind the winemakers rather than wine scoring. Founded and hosted by Vino-enthusiast Pierre Ferland, it offers a different and refreshing concept in wine exploration. Each episode offers a unique perspective on vineyard’s tales, much like each vintage brings its own profile and personality to a blend. Some conversations will delve into winemaking techniques, while others will explore initiatives to preserve biodiversity and find solutions to combat climate change. From a consumer perspective, we are intrigued by how wine scoring has dominated the industry, leaving many enthusiasts perplexed by its intricacies yet still relying on a solitary number for their selections. We understand and respect the fact that a generous score can help move a few bottles and we won’t hold it against any wineries, but from a vintner and a winemaker perspective, we pose a pivotal question: what legacy do you wish to imprint upon your clientele? A numerical rating, or the compelling tale of your craft? Think about it. What score would you give to the “Mona Lisa” or “The Starry Night” from Van Gogh? About “Composition 8” from Kandinsky or “The Creation of Adam” by Michelangelo. It’s very subjective indeed and so is Pinot Noir from Burgundy, Cabernet Sauvignon from Australia and Riesling from Germany.