E69 - Water & Wines · Sanna Yamit Viitaoja-Malmberg · Sweden

For Episode 69, we’re, of course, staying in the world of wine, but we’re casting a wider net. What happens when a wine-loving sommelier finds herself stuck at home during a global pandemic? If you’re Sanna Yamit Viitaoja-Malmberg, you don’t just pass the time with jigsaw puzzles—you turn them into a global business. In this episode, we uncork the fascinating story behind Water & Wines, the wine-themed puzzle company that took the world by storm. What started as a way to stay mentally engaged while recovering from severe COVID soon became a runaway success, with thousands of puzzles flying off the shelves in just weeks. Yamit takes us through the journey—from an idea sketched on a kitchen table to a brand now selling in over 40 countries. We also delve into why Water & Wines puzzles feel so different (spoiler: obsessive attention to detail), the importance of play in wine education, and how sustainability is at the heart of their business. Oh, and if you've ever wondered whether Italy or France reigns supreme in the puzzle world, we’ve got the answer. So, pour yourself a glass, grab a puzzle piece (or two), and join us for a delightful conversation that proves wine and playfulness are the perfect match.     For more information about our Podcast, visit us on the web:  https://readbetweenthewinespodcast.com  Follow us on Instagram:  https://www.instagram.com/betweenthewinesmedia  Connect with us on LinkedIn:  https://www.linkedin.com/company/read-between-the-wines     

Om Podcasten

Read Between the Wines Podcast is not really a podcast, it’s a repository of stories from the wine world. It is focused on the narratives behind the winemakers rather than wine scoring. Founded and hosted by Vino-enthusiast Pierre Ferland, it offers a different and refreshing concept in wine exploration. Each episode offers a unique perspective on vineyard’s tales, much like each vintage brings its own profile and personality to a blend. Some conversations will delve into winemaking techniques, while others will explore initiatives to preserve biodiversity and find solutions to combat climate change. From a consumer perspective, we are intrigued by how wine scoring has dominated the industry, leaving many enthusiasts perplexed by its intricacies yet still relying on a solitary number for their selections. We understand and respect the fact that a generous score can help move a few bottles and we won’t hold it against any wineries, but from a vintner and a winemaker perspective, we pose a pivotal question: what legacy do you wish to imprint upon your clientele? A numerical rating, or the compelling tale of your craft? Think about it. What score would you give to the “Mona Lisa” or “The Starry Night” from Van Gogh? About “Composition 8” from Kandinsky or “The Creation of Adam” by Michelangelo. It’s very subjective indeed and so is Pinot Noir from Burgundy, Cabernet Sauvignon from Australia and Riesling from Germany.