332: Knockout Networking with Michael Goldberg


Trust is essential in any business environment and, certainly, of anyone working in the financial services industry.



My guest today insists that, instead of relying on traditional marketing tactics to attract customers, financial advisors and other business professionals are far more likely to thrive when they focus on networking effectively.







Cultivating relationships with prospects and clients to demonstrate why they should trust you with their money is essential.



That guest’s name is Michael Goldberg and he is the ideal person to teach these lessons.



He’s got a brand new book out called, Knockout Networking for Financial Advisors: More Prospects, More Referrals, More Business.



As a networking strategist, educator, and acclaimed speaker, Micahel helps people like you develop the skills they need to consistently make the right impression on networking connections, centers of influence, and potential clients



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In today’s episode, Michael and I explore:



* Why he believes networking the key to a successful career* The rules of networking you need to master* Tips for starting conversations, asking good questions, and just being a better listener* And lots more!



Michael in Action







Michael’s Book



You can order your copy of Knockout Networking for Financial Advisors: More Prospects, More Referrals, More Business right now.



Books Michael Recommends



How I Raised Myself from Failure to Success in Selling by Frank Bettger



Getting Things Done: The Art of Stress-Free Productivity by David Allen



Check Out These Additional Resources



Visit Michael’s work website for more on him and his consulting work.



Grab a copy of Michael’s book now.



Invite Michael to American users can also listen on our American site

Om Podcasten

If you believe as I do, that intentional and consistent reading is key to success in business and in life, then this is your podcast. My goal each week is to bring you key thoughts and insights from my conversations with those I consider to be among today's brightest minds: our generation's non-fiction authors. We discuss their latest book, as well as their unique perspectives on Leadership, Business, Personal Development, Marketing, Career, and Entrepreneurship. If you love reading, or desire to do more of it, then consider this podcast your audio Cliff's Notes. The Read to Lead Podcast is a four-time Best Business Podcast nominee.