Why I Shut Down My Membership
Summary In this episode, Jessica Tutton shares her decision-making process in shutting down her membership, the Launch Club. She emphasizes the importance of having an offer stack and strategically planning an offer suite to guide customers through a journey. Jessica discusses the assessment and evaluation of offers to determine their profitability, scalability, and alignment with personal values. She then introduces the Launch Club and explains her decision to transition it from a back-end membership to a front-end membership. However, she realizes that the membership format does not align with her teaching style and long-term goals, leading her to shut it down. Jessica highlights the value of online courses and the ability to provide lifetime access to valuable content. She concludes by offering insights into the decision-making process for evaluating and eliminating offers in an offer suite. Takeaways Create an offer stack and strategically plan an offer suite to guide customers through a journey. Assess and evaluate offers based on profitability, scalability, and alignment with personal values. Consider the teaching style and long-term goals when deciding between a membership and course format. Online courses provide the ability to offer lifetime access to valuable content. Chapters 00:00 The Importance of an Offer Stack 02:00 Developing an Offer Suite 03:27 Assessing and Evaluating Offers 04:55 Introduction to the Launch Club 06:24 Launching the Membership 07:52 Evaluating the Membership 09:51 Realization and Decision to Shut Down the Membership 10:51 Course Creation vs Membership 12:48 Value of Online Courses 13:47 Shutting Down the Launch Club 15:40 Insights into Decision-Making Process