HOW TO PERSONALIZE YOUR EMAIL CAMPAIGNS
How to personalize your email campaigns with Randy Levy
Now is the time to regroup, have a hard reset on everything, question everything and learn as much as you can.
Personalizing your email campaigns is primarily data-driven because data's the name of the game.
I look at design as a competitive advantage. The folks who design well are beating the competition.
At the end of the day, with email marketing, it's a test, test, test to see where you could generate more return on investment.
In an email, you're not competing with your competition, you're competing with the millions and millions of emails that are sent out every minute. You've got to differentiate.
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HOW TO PERSONALIZE YOUR EMAIL CAMPAIGNS
To increase retention and click-through rates for your email campaigns, especially if you have email deliverability problems, you want to engage your audience.
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Doug Morneau: Well, welcome back, listeners, on the episode of Real Marketing Real Fast. My guest joining me in studio today is Randy Levy. He is the Chief Revenue Officer for a disruptive one-to-one data-driven email marketing technology that specializes in real-time email technology. Zembula offers a suite of email tools that help drive improved performance in email, and they do this by delivering both interactivity and advanced real-time personalization. I connected with Randy through the Only Influencers group, that's a private group of email marketers around the world.
Doug Morneau: Randy, like myself, has been in the email space for quite a while. He began his career at DoubleClick, and for the past 20 years, he's worked with leading brands, including but not limited to companies like Amazon, Macy's, Barnes & Noble's, Jones New York, Uber, Coles, TGX, Priceline, Lowe's and Western Union. It was great to connect with Randy. I had a call with him a few weeks ago to just discuss the tool and the platform that they were working with, and it was interesting to find out that he'd worked with another company years ago, I think 10 years ago, I worked with called EmailLabs.
Doug Morneau: We've both been in this space for a while, it's like our paths have crossed a few times. We had a great conversation around email and some of the new innovative tools they got. I think you're really going to enjoy this episode. I'd like to welcome Randy to the Real Marketing Real Fast Podcast today. Well, hey Randy, I'm super excited to have you on the Real Marketing Real Fast Podcast. Welcome to the show today.
Randy Levy: Thank you, Doug. Appreciate it.
Doug Morneau: We're connected through the Only Influencers group, both have experience in email, is great to have a discussion with you off-air, but EmailLabs is a throwback for me for sure when I started using an ESP or a bigger version to send emails. Do you want to share with our audience just a little bit of background on what you're doing and how you're serving your clients today?
Randy Levy: Yeah, of course. A little bit of background on me. I've been on email for 20 years. First 10 years I was working basically for the ESP space, including EmailLabs, as you mentioned. Those ESPs, obviously, their function is slicing and dicing email at the point of send. Zembula, my current endeavor, I've been here a little over a year. We basically empower companies to slice and dice and improve their email performance at the point of open. Primarily data-driven because data's the name of the game, be it big or small, and we're basically creating a ton of efficiencies for the email marketers because the biggest challenge in email, at least in the last 20 years,