Ep #60: From Bottle to Bar with BRIXY CEO Trey Vilcoq
More and more consumers are searching for plastic-free options that support the longevity of our planet. So today, we have Trey Velcoq on the show. Trey is the CEO of BRIXY, a maker of long-lasting hair and bath bars that actually work. I’m a personal fan of their shampoo and conditioner bars and I love their plastic-free mission. Trey and I are discussing the challenges of building a plastic-free brand. From consumer habits to packaging and store merchandising, there are serious intricacies around building a sustainable plastic-free business, and we’re diving into all of it. Trey is sharing the ethos behind BRIXY, and the difficulties he’s encountered while building BRIXY from the ground up. Get full show notes and more information here: https://ssfllp.com/rebooting-capitalism-podcast/#ep60