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Why Brands Must Avoid the "Purpose Void"

Lynne Field, Head of Strategy, at FutureBrand North America, delves into the importance of brands avoiding the "Purpose Void" in their strategies.

Om Podcasten

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.comProducer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com