The Cheese Geek: Cheese Business Mastery with Edward Hancock

Ever wondered how a finance guru can transform into a cheese industry innovator? Edward Hancock, the founder of The Cheese Geek, joins us to unravel his captivating journey from fund management to pioneering a unique cheese retailing experience. Discover how Edward's expertise in investor psychology and algorithm building became the secret sauce in creating a brand that emotionally connects with its customers, and get a peek into the neuroscience that drives our most delicious impulse purchas...

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Interviewing the founders behind the best food companies in the UK to deconstruct the skills and knowledge they used to grow their business so you can learn from the best and start-up something yourself.