08 The rise of #GivingTuesday as a movement of generosity (Asha Curran)

We’ve talked to Asha Curran, the CEO of #GivingTuesday, to find out more about the inspiring story of turning an idea into a massive movement of generosity. How do you go from a small group of friends and partners and limited resources in 2012 to a global movement that reaches more than 60 countries in 2019? Listen to this episode to find out more about the importance of collectivity and community building and how nonprofits and individuals can support a big day of generosity. We’re discussing the role of social media in growing a movement and we’ve also found out Asha’s favourite book of all time and how it affected her perspective growing up. If you’re interested in social good, making an impact or even supporting a movement of generosity, then you don’t want to miss this episode!

Om Podcasten

Reclaim Social is a podcast powered by Lightful talking to people who make social media more inspiring. From big nonprofit organisations to individual acts of kindness, we can reclaim social media, for good. #ReclaimSocial started as a campaign on February 6 of 2018. Since then, it has reached 40 million people who want to focus on the positive aspect of social media. Let’s make sure we keep the conversation going.