Netflix will get ads, predicts The Trade Desk CEO Jeff Green

Jeff Green, the CEO of the online advertising marketplace The Trade Desk, talks with Recode's Peter Kafka about the state of digital ads. In this episode: (2:04) Competing with Google and Facebook; (4:21) What the Trade Desk does; (06:56) Programmatic advertising, Yahoo and Microsoft; (12:35) Fixing “crappy” ads online; (15:26) Google and Facebook’s lack of transparency; (17:18) Are programmatic ads responsible for publications’ declining revenues?; (20:08) Subscriptions vs. ads and Connected TV; (24:00) Will Netflix ever have advertising?; (26:12) Matching brands with “safe” content; (28:55) Fraudulent programmatic ads; (32:09) "The biggest problem in advertising today”; (36:06) Convincing people top buy ads off Google and Facebook; (39:41) Amazon’s encroachment on Google’s turf; (42:39) GDPR and other regulations; (45:27) Direct-to-consumer offerings and China Learn more about your ad choices. Visit podcastchoices.com/adchoices

Om Podcasten

Media and tech aren’t just intersecting — they’re fully intertwined. And to understand how those worlds work, and what they mean for you, veteran journalist Peter Kafka talks to industry leaders, upstarts and observers - and gets them to spell it out in plain, BS-free English. Part of the Vox Media Podcast Network.