Ep 282: Talent Brand Content Strategy

Contact: matt@metashift.co.uk Content marketing and its critical role in recruitment marketing and employer branding is a topic very close to my heart and something we have covered many times on the podcast. One of the most challenging aspects for any talent acquisition content strategy is often generating the content itself. So how can employers be effective at content marketing in a time of shrinking budgets and smaller teams? My guest this week is Anthony Jones, Global Head of Talent Brand at Rockwell Automation. Over the last two years, Anthony has built in house content creation and digital marketing capability to address Rockwell Automation's recruiting challenges. He has some excellent insights and advice to share. In the interview, we discuss: • The recruiting challenges at Rockwell Automation • The approach to Talent Branding • Standing out in the places that matter by using content to get attention. • Building capability to produce unique content • The importance of specialists in talent acquisition and the key skills required • Types of content and the importance of doing things differently • Why authenticity is critical • The role of technology Subscribe to this podcast in Apple Podcasts

Om Podcasten

Talent acquisition is undergoing unprecedented disruption as AI, economic uncertainty, and the ever-shortening lifespan of skills radically reshape recruiting. On Recruiting Future, Matt Alder explores this evolving landscape, using insightful interviews with transformational TA practitioners and forward-thinking experts to spark your imagination and provide the insights you need to shape the future of talent acquisition in your organization. Each episode explores topics such as AI, recruiting automation, recruitment marketing, employer branding, skills-based hiring, assessment, candidate experience, DEI, internal mobility, and the transformation of TA teams. Recruiting Future is an essential resource for everyone involved in hiring. Matt Alder is a globally respected talent acquisition futurist, author, and speaker with over 25 years of experience exploring what’s next in recruiting. Renowned for his expertise in strategic foresight and technology trends, Matt provides a unique perspective that empowers leaders to navigate disruption. His deep industry knowledge and ability to spark meaningful conversations make Recruiting Future a must-listen for talent acquisition and HR professionals everywhere.