Ep 315: Employer Branding Trends

Employer Branding, it's a been a topic we've mentioned in passing a lot on the show this year, but unusually we haven't done a deep dive into it for a quite a while. So what are the current trends in employer branding, how are the events of this dystopian year shaping what employers are doing and what should employer brand strategies for the future look like? My guest this week is the perfect person to answer all of these questions. David Thompson is a highly experienced employer brand consultant and the founder of Employer Branding Made Easy. Keep listening to hear his thoughts on the present state and future direction of employer branding. In the interview, we discuss:    ▪   Employer brand trends that are being accelerated by the pandemic    ▪   Three key areas where employer brand is now having an impact    ▪   The importance of great stories and how to tell them    ▪   Keeping employees engaged by strengthening emotional ties    ▪   Managing reputation    ▪   Where should employer brand sit within organisations?    ▪   Do we overcomplicate employer brand?    ▪   How should employers be shaping their employer brand strategies for the future? Subscribe to this podcast in Apple Podcasts

Om Podcasten

Talent acquisition is undergoing unprecedented disruption as AI, economic uncertainty, and the ever-shortening lifespan of skills radically reshape recruiting. On Recruiting Future, Matt Alder explores this evolving landscape, using insightful interviews with transformational TA practitioners and forward-thinking experts to spark your imagination and provide the insights you need to shape the future of talent acquisition in your organization. Each episode explores topics such as AI, recruiting automation, recruitment marketing, employer branding, skills-based hiring, assessment, candidate experience, DEI, internal mobility, and the transformation of TA teams. Recruiting Future is an essential resource for everyone involved in hiring. Matt Alder is a globally respected talent acquisition futurist, author, and speaker with over 25 years of experience exploring what’s next in recruiting. Renowned for his expertise in strategic foresight and technology trends, Matt provides a unique perspective that empowers leaders to navigate disruption. His deep industry knowledge and ability to spark meaningful conversations make Recruiting Future a must-listen for talent acquisition and HR professionals everywhere.