Ep 331: Transforming Recruitment Marketing

It's still early in the year, but the reimagining of Recruitment Marketing is already a big topic for 2021. This has been clear in several conversations I've had with talent acquisition leaders and in the results of the audience survey I currently have running. Many employers are looking to transform their recruitment marketing to meet the new challenges they have and leverage emerging techniques and technologies. So what is cutting-edge thinking in recruitment marketing and what steps do talent acquisition teams need to take to unlock the power of what is possible? To give us some insights to answer these questions, I'm delighted to welcome Allyn Bailey, Global Recruitment Marketing Leader at Intel, back to the podcast. Allyn is one of the most progressive thinkers in our industry, and this is genuinely a must-listen interview. In the interview, we discuss:    ▪   Why and how recruitment marketing is transforming    ▪   Data decision mapping    ▪   Collecting target audience data via automation    ▪   Segmenting audiences by behaviour and motivation    ▪   Candidate data infrastructure    ▪   Predictive modelling in recruitment marketing    ▪   Building purposeful engagement plans    ▪   Providing genuine value with content    ▪   Advice to talent acquisition leaders on how to start their transformation    ▪   What does the longer term future look like for recruitment marketing     Subscribe to this podcast in Apple Podcasts

Om Podcasten

Talent acquisition is undergoing unprecedented disruption as AI, economic uncertainty, and the ever-shortening lifespan of skills radically reshape recruiting. On Recruiting Future, Matt Alder explores this evolving landscape, using insightful interviews with transformational TA practitioners and forward-thinking experts to spark your imagination and provide the insights you need to shape the future of talent acquisition in your organization. Each episode explores topics such as AI, recruiting automation, recruitment marketing, employer branding, skills-based hiring, assessment, candidate experience, DEI, internal mobility, and the transformation of TA teams. Recruiting Future is an essential resource for everyone involved in hiring. Matt Alder is a globally respected talent acquisition futurist, author, and speaker with over 25 years of experience exploring what’s next in recruiting. Renowned for his expertise in strategic foresight and technology trends, Matt provides a unique perspective that empowers leaders to navigate disruption. His deep industry knowledge and ability to spark meaningful conversations make Recruiting Future a must-listen for talent acquisition and HR professionals everywhere.