Ep 433: Global Employer Branding

Employer branding has always been important, but it is now absolutely critical to employers if they want to connect, engage and influence in demand talent. Employer branding isn't easy and for larger organisations building a global employer brand is a significant undertaking. So how do you make the business case for employer branding, and how does employer brand activation work amid all of the challenges 2022 poses for employers? My guest this week is Marije van der Togt, Head of Employer Branding at Just Eat Takeaway.com. Marije is highly experienced at building successful employer brands across multiple countries and has a massive amount of valuable insight to share. In the interview, we discuss: Challenges of becoming one company with one story Evolving recruiting challenges How strong consumer brands create challenges for employer brands The importance of culture in candidate choice Why invest in a global employer brand? How employer brand strategy enables the business strategy Storytelling and linking authentic people centric stories to EVP pillars Strategically positioning podcasting as long form content. The role of data and technology Segmentation Advice to other employers on developing a global employer brand What does the future look like? Listen to this podcast on Apple Podcasts.

Om Podcasten

Talent acquisition is undergoing unprecedented disruption as AI, economic uncertainty, and the ever-shortening lifespan of skills radically reshape recruiting. On Recruiting Future, Matt Alder explores this evolving landscape, using insightful interviews with transformational TA practitioners and forward-thinking experts to spark your imagination and provide the insights you need to shape the future of talent acquisition in your organization. Each episode explores topics such as AI, recruiting automation, recruitment marketing, employer branding, skills-based hiring, assessment, candidate experience, DEI, internal mobility, and the transformation of TA teams. Recruiting Future is an essential resource for everyone involved in hiring. Matt Alder is a globally respected talent acquisition futurist, author, and speaker with over 25 years of experience exploring what’s next in recruiting. Renowned for his expertise in strategic foresight and technology trends, Matt provides a unique perspective that empowers leaders to navigate disruption. His deep industry knowledge and ability to spark meaningful conversations make Recruiting Future a must-listen for talent acquisition and HR professionals everywhere.