Ep 454: Effective Employer Branding Strategies

To say that the talent acquisition market in the tech sector is complex and fast-changing at the moment would perhaps be a bit of an understatement. So how are big tech companies developing employer branding strategies that help them solve their shifting challenges, and what lessons can employers in other sectors learn from them? My guest this week is Ashlee Gerow, Senior Manager, Employer Branding at Hubspot. I've always been a massive fan of Hubspot's sophisticated and innovative approach to talent acquisition and employer branding. Ashley is very open about their recruitment challenges and how a dynamic approach to employer branding is being used to address them. In the interview, we discuss: The current tech hiring market  How employer branding is being used to solve recruiting challenges at Hubspot Developing a highly targeted strategy Cutting through the noise Advanced persona work Is who you are externally authentic to who you are internally Understanding where you are not converting and adapting accordingly How the pandemic changed Hubspot's approach Working with cross-functional teams and being deeply connected across the business Making sure the EVP is consistent throughout the entire candidate journey Using employee's stories to show, not tell Employer Branding as a constant marketing machine The role of data and technology Moving quickly to adapt, sprint and change The future of employer branding Listen to this podcast on Apple Podcasts.

Om Podcasten

Talent acquisition is undergoing unprecedented disruption as AI, economic uncertainty, and the ever-shortening lifespan of skills radically reshape recruiting. On Recruiting Future, Matt Alder explores this evolving landscape, using insightful interviews with transformational TA practitioners and forward-thinking experts to spark your imagination and provide the insights you need to shape the future of talent acquisition in your organization. Each episode explores topics such as AI, recruiting automation, recruitment marketing, employer branding, skills-based hiring, assessment, candidate experience, DEI, internal mobility, and the transformation of TA teams. Recruiting Future is an essential resource for everyone involved in hiring. Matt Alder is a globally respected talent acquisition futurist, author, and speaker with over 25 years of experience exploring what’s next in recruiting. Renowned for his expertise in strategic foresight and technology trends, Matt provides a unique perspective that empowers leaders to navigate disruption. His deep industry knowledge and ability to spark meaningful conversations make Recruiting Future a must-listen for talent acquisition and HR professionals everywhere.