Ep 521: Rebuilding Employer Brands

There is a strong argument that Employer Branding has never been more relevant or important. The last few months have seen many employers making layoffs as they respond to market conditions and some sense of normalization after the pandemic. It's fair to say that some employers and potentially whole industries have suffered severe reputational damage because of this. So how can companies rebuild their reputations as employers? This is not only important from a talent acquisition perspective; it is a vital part of retaining the talent they already have. My guest this week is Emily Firth, Founder and Partner at The Truth Works. Emily is an Employer Brand and Employee Engagement expert, and it was great to get her view on how employers can rebuild and manage their reputations in the current market landscape. In the interview, we discuss: The post-pandemic state of Employer Branding Lack of delineation between internal and external communications Transparency and control Moving away from a hyper-curated narrative Foundations and frameworks Rebuilding reputations Influencing and education leadership Generative AI and the future of employer branding Listen to this podcast in Apple Podcasts.

Om Podcasten

Talent acquisition is undergoing unprecedented disruption as AI, economic uncertainty, and the ever-shortening lifespan of skills radically reshape recruiting. On Recruiting Future, Matt Alder explores this evolving landscape, using insightful interviews with transformational TA practitioners and forward-thinking experts to spark your imagination and provide the insights you need to shape the future of talent acquisition in your organization. Each episode explores topics such as AI, recruiting automation, recruitment marketing, employer branding, skills-based hiring, assessment, candidate experience, DEI, internal mobility, and the transformation of TA teams. Recruiting Future is an essential resource for everyone involved in hiring. Matt Alder is a globally respected talent acquisition futurist, author, and speaker with over 25 years of experience exploring what’s next in recruiting. Renowned for his expertise in strategic foresight and technology trends, Matt provides a unique perspective that empowers leaders to navigate disruption. His deep industry knowledge and ability to spark meaningful conversations make Recruiting Future a must-listen for talent acquisition and HR professionals everywhere.