Employer Branding and Content Marketing are two phrases that are being used more and more frequently these days. But what do they actually mean? How do they work together and why should employers be investing time and money into them? My guest this week is someone who knows the answer to all of these questions, James Ellis from Bex Consultants. James is an Employer Brand and Content Marketing specialist who has some really interesting insights into these topics. In the interview we discuss: • The definition of an Employer Brand • How employers can use re-framing to influence the perception of their brand • How Content Marketing can be used for Employer Brand activation • Brand patterns and story telling • The evolution of content formats James also talks us through the employers who he thinks are doing this well and give his advice for companies who are just getting started on this journey Subscribe to this podcast in iTunes Click here to pre-order “Exceptional Talent”
Om Podcasten
Talent acquisition is undergoing unprecedented disruption as AI, economic uncertainty, and the ever-shortening lifespan of skills radically reshape recruiting. On Recruiting Future, Matt Alder explores this evolving landscape, using insightful interviews with transformational TA practitioners and forward-thinking experts to spark your imagination and provide the insights you need to shape the future of talent acquisition in your organization.
Each episode explores topics such as AI, recruiting automation, recruitment marketing, employer branding, skills-based hiring, assessment, candidate experience, DEI, internal mobility, and the transformation of TA teams. Recruiting Future is an essential resource for everyone involved in hiring.
Matt Alder is a globally respected talent acquisition futurist, author, and speaker with over 25 years of experience exploring what’s next in recruiting. Renowned for his expertise in strategic foresight and technology trends, Matt provides a unique perspective that empowers leaders to navigate disruption. His deep industry knowledge and ability to spark meaningful conversations make Recruiting Future a must-listen for talent acquisition and HR professionals everywhere.