#171: How to Defend Your Brand | Shevelle McPherson

Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.   After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year. @shevellemc   1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson 7:07 "[They] didn't even bother to change the name." -Brian Keith 9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson 11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson 13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson 16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith

Om Podcasten

Brian Keith helps small business owners get efficient business growth with less overwhelm and less frustration. That means more results out of every dollar and every hour you spend on your business. On Red Beard Radio he interviews masters in every field to share with you their secrets of focus, speed, and victory, so you can enjoy the success you work hard for.