The Last Broadcast: Episode 14
Red Robinson: The Last Broadcast at friesenpress.com, chaptersindigo.ca, amazon.com, amazon.ca, barnesandnoble.com, play.google.com and books.apple.com. Here's another excerpt: "First up as their mikes go live is a discussion about how radio stations used to be advertised by jingles, complete with catchy lyrics. 'They were infectious,' Robinson tells listeners. 'We wanted them to be in block chords so everybody could sing them and have emotional impact,' says O’Day. 'We didn't do it just to identify the station, we did it as a commercial for the station. We wanted them to be love songs, if you will, about the radio station. 'With the World’s Fair coming to Seattle in 1962, our jingles at KJR were old-fashioned and we needed to do something different; so I sat in the basement and wrote a jingle, which I stole from the Los Angeles station Channel 98. That resulted in a jingle still sung by people in Seattle!' The KJR jingles are played, and then Robinson plays jingles from C-FUN. The short segment is capped by O’Day acknowledging that the jingles may sound corny in retrospect, but they caused people to whistle the melodies in public: the best mass market advertising any station could hope for." In this episode, a medley of classic KJR and C-FUN jingles; Red and Pat swap Jerry Lee Lewis concert stories.