38: How to bake a CAKE with Stefan Ytterborn
Send us a text Prepare your ingredients and preheat the oven because on today’s episode, we’re learning how to bake a CAKE with Stefan Ytterborn; Founder and Choreographer of sports brand POC and the aforementioned automotive company, CAKE. Before founding the design studio COM-TRU. Stefan reflects on his journey through starting over seven businesses, his pivotal role at IKEA in the mid-90s and emphasises how important the virtues of passion, purpose, and humility have been in h...