Episode 9: Right side, left side: What does behavioral science mean for insurers? A conversation with Wei Ke, Oliver Wyman

Right side, left side. What does behavioral science mean for insurers? Paul Ricard connects with Wei Ke on how behavioral science can help insurers improve decision making and customer interactions. We dive into pricing, sales, and marketing, and offer ways to simplify messaging and design new insurance products and offerings. For more on Reinventing Insurance, visit the Oliver Wyman website www.oliverwyman.com/reinventinginsurance

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Customers' needs are changing and so are the rules of the game. The Reinventing Insurance Podcast by Oliver Wyman uncovers the latest growth and digital opportunities for insurance leaders today. Join Paul Ricard for interviews with industry change makers, thought leaders, and insurtech players. We discuss the biggest challenges and forces reshaping insurance and help businesses reinvent their strategy, operations, and relationships with customers. We explore themes and reflections on building a modern insurance business, leveraging customer insights, demystifying design thinking, becoming a digital insurer, thriving with commerce and super apps, best practices for partnering with insurtechs, and elevating your technology stack. About Oliver Wyman: Oliver Wyman is a global leader in management consulting and a business of Marsh McLennan [NYSE:MMC]. We work with clients to optimize their business, improve operations and risk profile, and accelerate their organization to seize the most attractive opportunities. Subscribe to the Reinventing Insurance Podcast and learn more by visiting Oliver Wyman's website: www.oliverwyman.com/reinventinginsurance