Finding Your Passionate Core Customer

This week we explore some of the content from Steve's forthcoming book Leaders Leap: Transforming Your Company at the Speed of Disruption, which is now available for pre-order at book retailers worldwide. In particular, we go deep on a strategy of being "Special, Not Big" by significantly narrowing the aim of the customers you serve to be more intensely relevant and more highly differentiated. Finding your passionate core is about discovering those customers that sit at the heart of your customer bulls-eye and editing what you do to amplify your impact. In a world where it's harder and harder to become the compelling signal amid all the noise, trying to serve a mass audience is akin to losing a race to the bottom. Find your people, creating meaningful connections, and give them something to talk about.

Om Podcasten

If we had to pick a couple of words to describe the last few years, "volatile" and "uncertain" are very likely to be at the top of anyone's list. What words and themes will define this next year? Chaos? Clarity? Prosperity? Purpose? Will struggling retailers at long last make the bold leaps they must, or edge ever closer to the precipice? Can the promises of innovation be met, taking consumer experiences to new heights?/ 2025 looks to be a year where agility and resilience reign supreme as retailers must navigate a world of accelerating technological change, constrained consumer spending, new political realities, and greater power concentrated among only a handful of large retailers. When more and more change is certain, but the way forward is often less than clear, you need a compass, a map, keen insight and no-nonsense advice. This is Steve Dennis, strategic advisor, keynote speaker, and best-selling author. I invite you to join me and fellow retail insider Michael LeBlanc each week as we make sense of an increasingly volatile and uncertain retail world. The Remarkable Retail podcast is the only podcast hosted by two of the NRF's 2025 Top Retail Voices. In this, our tenth season, we'll continue our award-winning formula by giving our hot takes on the week's most important retail news and by featuring guests who are on the leading edge of what's new and next in commerce today. So be sure to follow us on Apple, Spotify, or wherever you enjoy your podcasts so you won't miss an episode. Get ready for a steady stream of lively conversations, inspiring leadership stories, and no BS perspectives. Our tenth season of the Remarkable Retail podcast debuts on Tuesday, January 14th. If you want to surf the waves of change and thrive in 2025, we hope you'll join us. © 2020-2025 M.E. LeBlanc & Company Inc. All Rights Reserved.