168: Building A Challenger Brand with Matrixx Software
When Matrixx started out in 2008, they were a David among Goliaths. People thought they were crazy to even try cracking a pretty crowded SaaS market for communications and digital services provider. Skip ahead a few years and they’re boasting 70% growth (for 3+ years!), 15% responsibility for the lead pipeline—which in a niche market like Matrixx’s is quite a feat—and, perhaps most impressive of all, a 100% renewal rate for the multi-year subscription model. You don’t see 100% all that often (Citizen Kane’s 100% on Rotten Tomatoes is certainly good company to share), and with good reason: it takes some simply stunning work from the company to achieve. In this episode, Jennifer Kyriakakis, Founder & VP of Marketing, talks about their journey from startup to top-5 brand in their industry. She shares how they’ve celebrated customer loyalty (hint: don’t make your case studies about your product), how to boldly approach new business acquisition, how they manage to show each prospect a live demonstration of how the Matrixx software can support their specific needs, and more. Matrixx has maintained a David mentality, even as they’ve grown to the Goliath level, listen in to this episode of RTU to learn how.